000 00600naa a2200217 4500
001 77560
090 _a77560
100 _a20081127 k y0pory5003 ba
101 0 _aeng
102 _aUS
200 1 _aStrategies to fight low-cost rivals
_fNirmalya Kumar
461 1 _vVol. 84, nÂș 12 (December 2006), p. 104-112
_tHarvard Business Review|. - Boston
_065344
606 1 _aEmpresas
606 1 _aEstratégia da empresa
606 1 _aCompetitividade
606 1 _aInvestimentos
606 1 _aBaixo custo
675 _a330.3
686 _a03.02
700 1 _aKumar
_bNirmalya