000 00581nam a2200229 4500
001 19273
010 _a9726411327
090 _a19273
100 _a19940308d1992 y0pory5003 ba
101 0 _apor
102 _aPT
200 1 _aMarketing directo
_fPhilip Mounsey, Merlin Stone
210 _aMem Martins
_cCETOP
_d1992
215 _a271 p.
_d23 cm
225 2 _aVendas e Negócios
_v5
300 _aTit. orig. : <Managing direct marketing>
606 1 _aMarketing
606 1 _aCriatividade
686 _a09.03.1
700 1 _aMounsey
_bPhilip
701 1 _aStone
_bMerlin